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Google Ads • Meta Ads • Lead Generation

Performance Marketing That Turns Ad Spend Into Predictable Revenue

We build and scale paid acquisition systems across Google, Meta and LinkedIn — with clean tracking, disciplined testing and reporting tied to pipeline and revenue, not impressions.

  • Full-funnel tracking setup
  • Weekly optimisation cycles
  • No long-term lock-in
5.8x ROAS D2C skincare
ads.webdizix.com/campaign-console
Return on Ad Spend
5.8x
+3.2x vs. prev.
Cost per Lead
₹412
−34%
Conversions
1,248
+212%
Qualified Pipeline
₹4.6Cr
+178%
Conversions — Last 12 Months Paid Target
Google Ads 42%
Meta Ads 31%
LinkedIn 16%
Retargeting 11%
−34% CPA In 90 days

Certified & hands-on across the platforms that matter

Google Ads Meta Ads LinkedIn Ads TikTok Ads GA4 Shopify HubSpot Klaviyo Google Ads Meta Ads LinkedIn Ads TikTok Ads GA4 Shopify HubSpot Klaviyo
Why Campaigns Stall

Most ad accounts don't have a budget problem.
They have a structure problem.

Before we touch a single bid, we find out where the money is actually leaking.

Signs your campaigns are underperforming

Spend rises, results don't

Budgets increase month over month while cost per lead quietly climbs with them.

No idea which channel works

Attribution is broken, so budget gets split by gut feel instead of evidence.

Leads arrive but don't convert

Volume looks fine on paper, but sales say the quality isn't there.

Reports full of vanity metrics

Impressions and reach look great; nobody can say what it contributed to revenue.

Our Approach

We rebuild the account around profit, not platform metrics.

Every engagement starts with a full audit of structure, tracking, creative and landing experience — then we fix the highest-leverage problem first.

  • Tracking before spend. GA4, server-side events and CRM feedback loops set up correctly from day one.
  • Account structure that scales. Clean campaign architecture so budget shifts don't break performance.
  • Creative as a lever. Structured testing frameworks that find winning angles, not lucky one-offs.
  • Reporting tied to revenue. CAC, ROAS and pipeline — the numbers your finance lead actually cares about.
What We Deliver

Full-funnel paid acquisition, managed end to end

From account architecture and creative testing to tracking, landing pages and reporting.

Paid Search (Google & Bing)

Capture demand at the exact moment it exists — with search campaigns built around intent, not broad guesses.

  • Keyword & competitor research
  • Search, Shopping & PMax campaigns
  • Negative keyword & waste control
  • Ad copy & asset testing

Paid Social (Meta, LinkedIn, TikTok)

Demand generation and retargeting built on creative volume, clean audiences and disciplined iteration.

  • Full-funnel campaign structures
  • Creative testing frameworks
  • Audience & exclusion architecture
  • Retargeting & retention flows

Lead Generation & CRO

Turning clicks into qualified conversations — with landing pages and forms built to filter, not just collect.

  • Landing page design & build
  • Form & qualification flow strategy
  • A/B testing & conversion research
  • Lead quality feedback loops

Tracking & Attribution

If you can't measure it, you can't scale it. We build the measurement layer before scaling spend.

  • GA4 & GTM implementation
  • Server-side & enhanced conversions
  • CRM & offline conversion imports
  • Custom reporting dashboards

E-commerce Performance

Feed-driven campaigns and shopping funnels for D2C brands that need profitable scale, not just revenue.

  • Product feed optimisation
  • Shopping & Performance Max
  • Catalogue & dynamic retargeting
  • Blended ROAS & margin reporting

Reporting & Growth Reviews

Clear monthly reporting and a standing growth call — so decisions are made on evidence, not opinion.

  • Live performance dashboard
  • Monthly written insights summary
  • Next-month testing roadmap
  • Quarterly strategy review
Our Process

A five-stage system, repeated every month

Structured enough to be predictable, flexible enough to react to what the data says.

01

Audit

Account structure, tracking, creative, audiences, landing pages and wasted spend.

02

Strategy

Channel mix, budget allocation, targeting plan and a prioritised testing roadmap.

03

Build

Campaign architecture, tracking implementation, creative production and landing pages.

04

Optimise

Weekly bid, budget and creative adjustments based on live performance data.

05

Scale

Double down on proven segments, expand channels and protect efficiency as spend grows.

Expected Outcomes

What good performance marketing should look like

Realistic benchmarks across our managed accounts — actual results vary by industry, offer and budget.

0x
Average blended ROAS on e-commerce accounts
0%
Reduction in cost per acquisition within 90 days
0%
Average lift in qualified lead volume
0hrs
Turnaround on your first full account audit
Portfolio

Campaigns we've built and scaled

Selected engagements across paid search, paid social, lead generation and e-commerce.

VS Verdant Skincare D2C · Beauty & Personal Care
E-commerce

Scaling a D2C skincare brand profitably through Shopping & PMax

Challenge Rising CPCs had pushed blended ROAS below 2.1x. Creative was stale and product feeds were unoptimised, so Shopping campaigns were competing against themselves.
Approach Rebuilt the feed with structured titles and custom labels, consolidated fragmented Shopping campaigns into a tiered structure, and introduced a weekly creative testing cadence across static and UGC video.
5.8x
Blended ROAS
−34%
Cost per acq.
+212%
Conversions
Duration: 9 months Google AdsShoppingPMax
HL Horizon Legal B2C · Professional Services
Lead Gen

Cutting cost per qualified consultation by 41% for a legal firm

Challenge Meta lead forms were generating high volume but poor quality — the sales team was spending most of its time on unqualified enquiries.
Approach Replaced instant forms with a qualifying landing page, added intent-based questions to the flow, and built a CRM feedback loop so Meta could optimise toward genuinely qualified leads rather than raw submissions.
−41%
Cost per qual. lead
+64%
Lead-to-call rate
3.4x
Return on spend
Duration: 6 months Meta AdsLanding PageCRM
NB Northbridge Manufacturing B2B · Industrial Equipment
Google Ads

Building a predictable B2B enquiry pipeline from paid search

Challenge The company relied almost entirely on trade shows and referrals, with no digital pipeline and a website that generated fewer than 5 enquiries a month.
Approach Mapped high-intent commercial keywords, restructured campaigns by product category and buyer intent, and built dedicated landing pages with spec sheets and quote-request flows.
+178%
Qualified enquiries
₹4.6Cr
Pipeline influenced
6.2x
Return on spend
Duration: 12 months Google AdsSearchLanding Pages
UC Urban Cart D2C · Home & Lifestyle
Meta Ads

Rebuilding Meta account structure for a home décor brand at scale

Challenge Heavy campaign fragmentation meant the algorithm never exited learning phase, and spend was spread too thin across 60+ ad sets.
Approach Consolidated ad sets around clear creative themes, moved to broad targeting with strong creative signals, and implemented a structured UGC testing pipeline producing 12+ new assets per month.
4.9x
Blended ROAS
−28%
CPA
+156%
Monthly revenue
Duration: 8 months Meta AdsUGCCatalogue
SP Summit Proptech B2B SaaS · Real Estate Tech
Lead Gen

Full-funnel demand generation for a B2B SaaS platform

Challenge Trial signups were growing but converting to paid at under 4%. Marketing and sales had completely different definitions of a qualified lead.
Approach Aligned both teams on a single qualification definition, rebuilt tracking to pass CRM stages back into ad platforms, and split campaigns between self-serve trial and demo-request intent.
+92%
Demo requests
−37%
Cost per demo
4.4x
Pipeline ROAS
Duration: 10 months Google AdsLinkedInGA4
FF FreshFold D2C · Apparel
E-commerce

Rescuing a seasonal apparel campaign after a failed Black Friday

Challenge Two weeks before peak season, the previous agency had overspent budget on broad prospecting with no retargeting layer in place.
Approach Rapid audit and rebuild within 5 days — reallocated budget toward high-intent search and dynamic retargeting, launched a curated peak-season creative set, and set daily pacing guardrails.
7.1x
Peak-season ROAS
+118%
Revenue vs. LY
5 days
Rebuild time
Duration: 3 months Google AdsShoppingRetargeting

Results shown are from specific client engagements and are not a guarantee of future performance. Outcomes depend on industry, offer strength, budget, landing experience and market conditions. Client names have been anonymised where confidentiality agreements apply.

Engagement Options

Transparent starting points

Management fees shown below exclude ad spend, which is paid directly to the platforms. Final pricing depends on scope and account complexity.

Launch

For businesses running their first serious paid campaigns.

₹45,000 / month

Recommended for ad spend up to ₹2L / month

  • One channel (Google or Meta)
  • Account setup & tracking implementation
  • Campaign build & ongoing management
  • Monthly reporting dashboard
  • Monthly strategy call
Request a Proposal

Scale

For established advertisers with complex funnels and higher spend.

Custom

For ad spend above ₹8L / month

  • Unlimited channels & markets
  • Everything in Growth
  • Dedicated strategist & analyst
  • Server-side tracking & data layer
  • Custom attribution modelling
  • Weekly performance reviews
Book a Strategy Call
Client Feedback

What clients say about working with us

We were burning ₹6L a month with almost nothing to show for it. Within one quarter, Web DiziX had our blended ROAS above 5x and our cost per acquisition down by a third.
NK Nikhil K. Founder, D2C Skincare Brand
What stood out was the honesty. They told us which campaigns weren't working and why, instead of dressing up the numbers. That's why we've stayed three years.
PD Priya D. Marketing Head, B2B SaaS
They rebuilt our entire tracking setup in the first three weeks. For the first time we could actually see which channel was producing revenue — and that changed every budget decision since.
AM Aditya M. Director, Manufacturing Group
FAQ

Performance marketing questions, answered

For most businesses we recommend a minimum of ₹75,000–₹1,00,000 per month in ad spend to gather enough data for meaningful optimisation. Below that, results are possible but the learning cycle is slower. We'll tell you honestly if your budget is too low to compete in your category.

The first 2–4 weeks are a learning phase while campaigns gather data. Most accounts show clear directional improvement by week 4–6, with stable, efficient performance typically reached between months 2 and 3. Complex B2B or high-ticket funnels can take longer.

Both work. We can direct and produce static and video creative as part of a Growth or Scale engagement, or work with your existing in-house designer. What we do insist on is a structured testing framework — creative volume and iteration matter more than one polished asset.

You do — always. We work inside your ad accounts, your GA4 property and your CRM under our agency access. If we ever part ways, everything stays with you, including campaign history and audience data. We never hold accounts hostage.

You get a live dashboard covering spend, conversions, CPA and ROAS across all channels, plus a written monthly summary explaining what changed and why. Growth and Scale clients also get a scheduled call to walk through results and agree the next month's priorities.

We ask for a three-month initial commitment so campaigns have a fair chance to exit the learning phase and stabilise. After that it's a rolling monthly engagement with a 30-day notice period. No annual lock-ins.

Yes, and it's one of our most common engagements. We start with a full audit of the existing account, preserve whatever is working, and rebuild what isn't. We'll give you a clear transition plan before any changes are made.

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Other services that pair well with paid media

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